Live video is a great way to increase organic reach. Stats show that people watch live video for longer than uploaded video and it gets higher levels of engagement. Facebook prioritises live video which means it is treated favourably in the News Feed algorithm – so the people who like your page are more likely to see your live video.
My colleague, Emma Gibb, at Tuminds, recently went live on both Instagram and Facebook to show people around a self-catering property she was reviewing. Emma shares a few of the things she learnt from the experience and some general tips for live-streaming on social media.